Local SEO Checklist for Jaipur Businesses (40 Points)
Print this, work down it, and tick things off. Most businesses find at least eight items they have never done.
This is the checklist we run for every local SEO project. It is deliberately ordered — the early items produce results faster and cost nothing.
Google Business Profile
- Profile claimed and fully verified
- Primary category matches what top-ranking competitors use
- Two to four relevant secondary categories added
- Business name is your real name, with no keyword stuffing
- Address and phone identical to your website footer, character for character
- Hours filled in, including holidays and festival timings
- Business description written using your target keywords naturally
- All services listed individually with descriptions
- Products or packages added with price ranges
- At least 15 real photos, refreshed monthly
- Q&A section seeded with genuine customer questions
- Google Post published within the last seven days
On-page SEO
- Exactly one H1 per page containing the target keyword
- Title tag under 60 characters, keyword near the front, city included
- Meta description under 155 characters written to earn the click
- URL is short, readable and hyphenated — no dates or ID numbers
- Target keyword appears in the first 100 words naturally
- H2s and H3s reflect real subtopics, not styling choices
- Every image has descriptive alt text
- One page per service, not one page listing all services
- Internal links from blog posts to money pages
- City and area names used where genuinely relevant
Technical SEO
- Site loads in under 2.5 seconds on mobile
- HTTPS active with a valid certificate
- Mobile-friendly, tested at 360px width
- sitemap.xml generated and submitted to Search Console
- robots.txt present and not accidentally blocking anything
- No broken internal links or 404s from the navigation
- Canonical tags set on every page
- Images served as WebP and lazy loaded
- Core Web Vitals passing in Search Console
- Structured data: LocalBusiness, Service, FAQ, Breadcrumb
Citations and off-page
- Name, address and phone identical across every directory
- Listed on JustDial, Sulekha, IndiaMART and Yellow Pages India
- Industry-specific directories claimed where they exist
- Facebook and Instagram business profiles complete with the same details
- Local backlinks from Jaipur associations, suppliers or press
- Duplicate listings found and merged or removed
Reviews and tracking
- Short review link created and saved for quick sharing
- WhatsApp template ready to send after a completed job
- QR code at the counter or on the invoice
- Every review responded to within 48 hours
- Google Analytics installed with conversion tracking
- Search Console connected and checked monthly
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